Hi, I’m Christian 👋
PRODUCT · DATA · EXPERIMENTATION
I turn data into better decisions.
I'm a Product Analyst with a PhD in Astrophysics, working at the intersection of Product, Data and Marketing. I use data to understand user behaviour, test hypotheses and identify opportunities to improve digital products.
WHAT I WORK ON
Product Analytics
User behaviour, funnels, retention, conversion and feature adoption to understand how people interact with digital products.
Experimentation
Designing and analyzing A/B tests and product experiments to measure the impact of new features and UX changes.
Acquisition & Attribution
Connecting acquisition channels with product behaviour to understand performance across web and mobile journeys.
ABOUT ME
From data to action.
My work covers the analytics lifecycle: from tracking and data collection to analysis, experimentation, visualization and communication of insights.
I work with complex customer journeys, combining product and marketing data to identify friction points, understand user behaviour and support product and business decisions.
What I enjoy most is going beyond what happened to understand why it happened, what we can learn from it, and what we should do next.
MY BACKGROUND
From Astrophysics to Product Analytics 🔭
Before moving into Product Analytics, I completed a PhD in Astrophysics at the University of Naples Federico II, focusing primarily on exoplanets and the scientific exploitation of the PLATO space mission.
Research taught me how to approach ambiguous problems, work with complex datasets, formulate and test hypotheses, and communicate results clearly.
The subject changed from planets and stars to users and digital products, but the underlying process remains remarkably similar: observe, formulate hypotheses, analyze data, test and learn.
Explore my publications →
TOOLKIT
Tools I work with.
Product Analytics
Mixpanel · Google Analytics 4 · Firebase
Business Intelligence
Power BI · Metabase · Zoho Analytics
Data & Programming
Python · SQL · PostgreSQL · R · Jupyter Notebook
Marketing & Attribution
Adjust · Google Ads · Meta Ads · Google Tag Manager
Automation
REST APIs · API integrations · Data pipelines · Workflow automation
EDUCATION
University of Naples Federico II · Preparing for the scientific exploitation of the PLATO mission
University of Salerno · The Inflationary Cosmology
University of Salerno
Want to see what I've been working on?
Explore my personal projects in Product Analytics, Data Science and Finance.
Explore my portfolio →